Operia.io

Online Marketing Manager

We are looking for a motivated and creative Online Marketing Manager to help promote Operia’s rapidly growing cross-channel offerings, messaging, and touch-points throughout the customer lifecycle. 

 

As a Marketing Manager, you will be an essential part of building our Go-to-Market strategy and will be responsible for developing  product positioning and messaging informed by user research, market insights, and product understanding.

 

To be successful in this role, you should be a hands-on team player, and a good listener.

 

Your Responsibilities:

  • Stay informed about competing products and services offered by competitors.
  • Drive and measure a product message and position that stands out in the market.
  • Create, track and analyze the performance of advertising campaigns, managing the marketing budget and all marketing material.
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration and handling the daily activities and optimization of large, global SEM campaigns.
  • Manage media buyers, email & performance marketing agencies, advertising agencies, printers, and other services to execute marketing projects 
  • Master the current and upcoming product’s technical capabilities and translate them into real-world, relatable product narratives that will be used on Operia’s website, sales collateral, blog posts, and more.
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Work closely with sales, and customer success to identify needs, and sharpen product differentiation, competitiveness, and offerings based on feedback from customers, sales, and competitive offerings.

 

 

Role Requirements:

  • 3+ years experience in Online Marketing positions, or leading marketing efforts in startups.
  • Excellent communications, copywriting, and presentation skills in English (written, verbal).
  • Excellent storyteller who can translate technical features into clear, compelling, and memorable stories for a range of audiences.
  • Technical understanding
  • Good organizational skills and the ability to prioritize and multitask.
  • Proven sales enablement experience.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns

 

About us:

Operia utilizes‏ proprietary cutting-edge technology to help businesses extract public web data and build comprehensive data products.

 

In today’s world, real-time data can be the difference between a growing business and no business. At Operia we believe in a free-flow of public, web-based information, and the right to privacy. As such, we operate the highest-level protocols and compliance to keep all data secure and safe.

 

Operia is trusted by more than 100 leading global companies, and provides data solutions in the fields of Marketing, HR, Lead generation, eCommerce, and many more.

 

We believe that our services improve the quality of life and provision of overall services to internet users in any given field.

 

This position is a Hybrid position. We are located in Tel-Aviv, Israel.